Thursday, 10 March 2011

How effective is the combination of your main product and ancillary texts?

I chose to answer this question by using a screen-flow of a powerpoint presentation. I've posted it below for you to see.

http://www.youtube.com/watch?v=Lz3cubOyJsA



As well as the video, i thought i put together the image you see below to point out the main ways in which the main project and the two ancillaries work together. All arrows of the same colour point to the same theme of things, just so it's easier to see the differences.

... As you can see the ways in which the combination work together is by establishing the genre in a clear and easily notable way and also by having distinct similarities with each other so you recognise them as promotions for the same film. The three things i have chosen to show on the image below is the same font used for the film title on all three texts. This is probably the most important feature. By usung the same font the audience will begin to recognise the title or font and associate it with the film, by doing this where ever they see the font, whether its in print or video, they will recognise the film. As well as the title, the other thing i kept the same throughout was the 'urban style'. This plays a large part in establishing the role of the film, and also reaches out to the younger target audience with its sense of the city and being 'cool'. By carrying this urbanised style through the main task and the two ancillary projects, the three become linked and work as a combination to drive home the genre and promote the film. The final thing i chose to point out in the image below was the use of the same character and same style of props. Obviously using the same character goes without saying, and the audience will recognise the film by the character that plays the main role in it. Also, by having the main character as a young, urban looking male it attracts the teenage target audience and they are able to relate to it. Using the same style of clothing for the main character was also an important part. A t-shirt and dark jeans was what i chose to help distinguish the genre and, again, attract the target audience.

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