EMPIRE - June 2008

• This poster uses much darker colours in comparison to the megan fox one, which establishes a different genre and also appeals to a different target audience. This is because certain colours are associated with certain social groups.
• The more animated title also translate the genre across to the audience, the effect matches in with the main image ands tells us that this featured film is in the action genre.
• The Hulk is central to this cover, which tells us that he is important to the film and must play a huge role. The action shot also gives us an insight into his character.
• The bold text of the cover stands out very clearly, but also tells us a lot about the genre within the cover, bold writing is often associated with films of the action genre.
• The brighter section of the wall around the Hulk highlights him and makes him appear more important and also maybe even a figure of hope. This contrasts to the darker more sinister sections around the outside of the cover.